If not you by Ellen oclover

I went into If Not You by Ellen O’Clover wondering if a story about competing copywriters could really deliver the kind of sharp, witty banter the premise demands—and I’m happy to say it absolutely does.

The novel cleverly weaves between timelines, giving us glimpses of Mattie and Campbell’s first meeting as interns alongside moments from their early careers. Then, with a five-year jump, we see how their paths continue to cross—often at networking events where Mattie can’t help but notice (and resent) Campbell’s rising success in advertising. That tension fuels a dynamic that’s equal parts rivalry and undeniable chemistry.

The title itself carries a deeper meaning, stemming from something Mattie once said that Campbell later transforms into his most celebrated ad campaign. It’s a thoughtful touch that lingers beyond the romance, reminding readers how we can unknowingly inspire others—and be shaped by them in return.

This is a classic rivals-to-lovers story with a satisfying dose of forced proximity, but what really elevates it is the heart. Fans of O’Clover’s Heartbreak Hotel will recognize that same emotional depth here. The Aspen setting adds a cozy, atmospheric backdrop, and the advertising world feels fresh and engaging.

I was rooting for Mattie and Campbell from start to finish.

Thank you to NetGalley and Berkeley for the ARC.